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WELCOME! Representing the tri-region in the heart of Alberta; Spruce Grove, Stony Plain and Parkland County, the Spruce Grove Chamber of Commerce is the voice of business in the region.

Access Survey here - City Center Revitalization Town Hall Questionnaire

Stakeholder Update

A very successful Town Hall Gathering was held on Wednesday, February 4th. Thank you all who attended.   Kieron Hunt, our facilitator from Cushing Terrell was able to give a brief presentation on what city centre revitalization could address.  Guests from Camrose presented their process in their revitalization strategy for downtown Camrose.  The City Centre Revitalization Steering Committee was able to provide some detail on what the committee has been doing to date and there was time for discussion of where to go now.  There is a questionnaire that would greatly assist the steering committee in their decisions.  Please take the time to fill it out and return it to citycentre@sprucegrovechamber.com or fax to (780) 962-4417

City Centre Revitalization Discussion Paper

The City Centre Revitalization Discussion Paper collected information from many sources using several methods to prepare a list of City Centre revitalization considerations for discussion by Spruce Grove City Council and Staff.  It is not intended to recommend any one particular revitalization strategy.  Through on-site assessments, interviews and policy reviews the discussion paper found opportunities and challenges to City Centre revitalization generally including:

  • A scattered yet strong mix of tenants
  • Lack of Definition
  • Financial redevelopment constraints
  • Missing "active" uses and events
  • Aspiring but outmoded planning documents
  • A passionate and divided stakeholder group
  • Space for opportunities in the City Centre's physical environment
  • Progressive yet limited land use policy framework
  • Issues with parking and the perception of parking

Using case studies of similarly sized and contextual cities/towns from around Alberta and the United States, a list of ten "Key Principles" that guide successful City Centre revitalization efforts was developed:

  1. Vision
  2. Communication
  3. Pedestrial Orientation
  4. Marketing
  5. The Champion
  6. Spirit of Volunteerism
  7. Faith
  8. Parking
  9. Residential Development
  10. Focus

Finally a collection of best practices was created for the benefit of discussing potential revitalization options.  Considerations are to be further researched and evaluated for their merit relative to the unique circumstances apparent in Spruce Grove.  Considerations include:

  • Establish a Business Improvement Association (BIA)
  • Establish a Business Revitalization Zone (BRZ)
  • Branding and Theming
  • Identify and Pursue a Catalyst Project
  • Incentives
  • Prioritize City Centre Projects Over Peripheral Projects
  • Continue Revitalization through Streetscape Planning (1997 Strategy)
  • Conduct an Economic Development Master Plan
  • Increase the City Centre's Population Density
  • No Intervention (Business as Usual)

The discussion paper concludes that revitalization requires a long-term vision that does not lend itself to instantaneious results; rather patience and vision are paramount to overcoming the various obstacles inherent in any effort.  As such the paper poses a list of questions directly to Spruce Grove City Council that can be summarized as "Which direction does the City want to go?" in regards to City Centre revitalization.